Mo Abudu Launches ‘Naija Creates’ to Showcase Nigeria’s Creative Talent in London, Gets VP She
Nigerian media mogul and creative industry pioneer, Mo Abudu, has officially announced the launch of ‘Naija Creates’, a groundbreaking showcase and celebration of Nigeria’s creative excellence, set to debut in London this summer with Lagos Canvas as the headline sponsor. Organisers of the programme stated on Wednesday that Naija Creates is not just an event, but a movement—a platform that highlights Nigeria’s finest talents across fashion, music, art, film, and food while placing monetisation at the centre of the conversation. With the creative industry projected to contribute significantly to Nigeria’s Gross Domestic Product (GDP) in the coming years, Abudu emphasised the urgency of global expansion and structured commercial opportunities for Nigerian talent. Abudu recently met with Vice President Kashim Shettima at the Presidential Villa to seek his endorsement and support for the initiative, where Shettima assured of his unwavering backing, underscoring the government’s commitment to fostering Nigeria’s creative and cultural industries. The meeting was also attended by key stakeholders, including Fegho Umunubo, Special Assistant to the President on Digital & Creative Economy; Stanley Nkwocha, Senior Special Assistant to the President (OVP) on Communications & Media; Tope Fasua, Special Adviser to the President (OVP) on Economic Matters; and Esther Nkemdirim, Head of Human Resources & Operations, EbonyLife Group. “Naija Creates is the next step in a larger journey that Abudu has been building over the years, following the success of initiatives like ‘Africa Creates’ at the IMF World Bank Meetings in 2023 and Lagos Canvas in 2024 and 2025.
Admin | 2025-02-06 15:17:12